There are a lot of SEO companies out there, and the majority will make claims that they can get your website to the top of the google search results. The problem is though that with so much competition, ranking highly can be very difficult for even competent SEO companies. Another problem is that despite their claims, some SEO companies are simply just not very good. When choosing an SEO company, there are some things that will help you to choose a company that can deliver.
Ask for a Portfolio
If a company has a successful track record like SmartNet, then they will be glad to demonstrate that to you with a portfolio. Make sure that you ask for a portfolio and if they are unwilling or unable to present one to you then you should consider looking elsewhere. Remember also that anybody could create a portfolio that looks impressive, so you need to check the claims in the portfolio to be sure that the company really did complete the jobs as listed.
Look for Performance Related Payments
A company that is genuinely confident in their own abilities will be more willing to agree to performance related payments for their services. While it is reasonable that something should be paid up-front, try to look for arrangements where further payments are not made until certain targets are met. Not only will this help to protect you financially, it also helps give the company an incentive to do well and get your website listed for you.